With NBC's Community and ABC's Cougar Town on hiatus, their respective showrunners' Twitter accounts become key outlets for implicitly or explicitly encouraging fan involvement and/or activism.
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Promoting an Uncertain Future: Showrunners (on Hiatus) on Twitter IV
Replying with the Enemy: Showrunners on Twitter II
For showrunners, the risks and rewards of replying to Twitter users are magnified: replying could create a sense of a personal relationship with their followers, but getting into long conversations with fans (especially antagonistic fans) could spark controversy.
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