
The UK now allows product placement in television programming, and their regulations on those placements perpetuate a false dichotomy regarding the logics and goals of product integration.
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The UK now allows product placement in television programming, and their regulations on those placements perpetuate a false dichotomy regarding the logics and goals of product integration.
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Deputy Chief Brenda Leigh Johnson on TNT's The Closer loves candy. And Hershey's loves The Closer. Is it a product placement match made in heaven?
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What does it mean to have a beloved character's tastes change in favor of product placement opportunities? Fan backlash to product placement might disrupt the narrative, but it's probably not a bad thing for the advertiser.
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The inclusion of Angela's Toyota Sienna in the script of a recent Bones episode demonstrates an unusual alignment of product placement and ad campaign.
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Subway. 24 Hour Fitness. Extra sugar free gum. Ziploc. Muir Glen organic canned tomatoes. NBC's The Biggest Loser is the home of some of the biggest product placement deals on television.
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