![Style, Structuring Conceits, and the Paratexts of <em>Mad Men</em>](/wp-content/uploads/2015/05/Fig.-1-300x169.jpg)
Piers Britton on Mad Men's visual style, series structure, and Sixties-philiac tendencies, and how the TV series turned its tension between the espousal of emotional truthfulness and a preoccupation with “superficial” visual pleasures into a branding strategy.
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