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Posts Tagged ‘ fatherhood ’

Call of Parental Duty: Advertising’s New Constructions of Video-Gaming Fathers

July 16, 2015

By Mark Gallagher

Soldiers, survivors, 3 a.m. fathers—Anthony Smith looks at families in recent video-game advertising and finds a "gamer dad" who’s gamer first, dad a distant second (while gamer mom is first and always a mom).
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Tags: advertising, fatherhood, games, gender, masculinity, mothers, videogames
Posted in From Nottingham and Beyond | Comments Off on Call of Parental Duty: Advertising’s New Constructions of Video-Gaming Fathers