UTV Bindass' "What I Am" campaign works to counter stereotypes of young people as immature and irresponsible, and to promote an image of youth culture as hip, cool and responsible.
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It’s Not Your Regular TV, It’s Bindass TV
“Is India ready to face its moment of truth?”: the hullabaloo over Indian reality TV
After family sagas and quiz shows hosted by Bollywood stars, it is now "voyeuristic" reality television that has the Indian television viewer hooked and the moral police rankled. The latest reality show to grab headlines and media attention is Sach ka Saamna, which not only bolstered Star Plus' ratings but also spawned debates about...
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