Posts Tagged ‘ Ireland ’

Over the Rainbow: Selling the National Lottery in Post Celtic Tiger Ireland

October 8, 2010
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Over the Rainbow: Selling the National Lottery in Post Celtic Tiger Ireland

In a cultural climate in which many now pick up a newspaper or turn on the nightly news with a strong sense of foreboding, a distinctive new ad has appeared in cinemas, run before every feature film I’ve gone to see in recent weeks.
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