Posts Tagged ‘ katy perry ’

The More You Know About Cross-Promotion

February 4, 2015
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The More You Know About Cross-Promotion

Was Katy Perry's Super Bowl ride on a star resembling one made famous by a series of 1990s PSAs an example of cross-promotion? We don't know and NBC doesn't care--but the incident tells us something important about the logics of contemporary media industries.
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Posted in Current Events, Industry, Perspectives, TV | 2 Comments »