• About Us
• Comments Policy
• Contributors
• Credits
• How to Contribute

• Subscribe

• Home
• Columns
  • Antenna Kids
  • Award Winning
  • Breaking Bad Breakdown
  • Digital Tools
  • Doctor Who & Authorship
  • Feminist Media Studies
  • From Mercury to Mars
  • From Nottingham and Beyond
  • Glee Club
  • Honoring Hilmes
  • International Journal of Cultural Studies
  • Late to the Party
  • LeakyCon 2013
  • Lost Wednesdays
  • Mad Men
  • Mediating the Past
  • On Radio
  • Radio Preservation Task Force
  • Report From…
  • School/Work
  • Showrunners on Twitter
  • Sporting Goods
  • State of Reality TV
  • Summer Media
  • Teach Hacks
  • The Aesthetic Turn
  • The Cultural Lives of Doctor Who
  • The Middle East
  • The Podcast Review
  • Torchwood
  • Treme
  • What Are You Missing?
  • What Do You Think?
• Current Events
  • Celebrity/Stardom
  • Film
  • Games
  • Global
  • Industry
  • Internet
  • Music
  • Politics
  • Print
  • Radio
  • Technology
  • TV
• Perspectives
  • Academia
  • Celebrity/Stardom
  • Film
  • Games
  • Global
  • Industry
  • Internet
  • Music
  • Politics
  • Print
  • Radio
  • Technology
  • TV
•                                                                         
• 
• 
• 

Posts Tagged ‘ Naif al-Mutawa ’

Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities

April 30, 2012

By Avi Santo

This post identifies a couple of key tensions that emerge in trying to reposition Islam as a global brand through marketing Islamic superheroes The 99 as global cultural commodities.
Read more »

Tags: comic books, Global Media, Islam, Naif al-Mutawa, The 99, transmedia
Posted in Industry, Perspectives | Comments Off on Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities