![Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities](/wp-content/uploads/2012/04/the-99-6-300x216.png)
This post identifies a couple of key tensions that emerge in trying to reposition Islam as a global brand through marketing Islamic superheroes The 99 as global cultural commodities.
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This post identifies a couple of key tensions that emerge in trying to reposition Islam as a global brand through marketing Islamic superheroes The 99 as global cultural commodities.
Read more »