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Posts Tagged ‘ Nike ’

More Lively Than Life is Our Motto: Better Living Through Gamification

February 1, 2013

By Aleena Chia

As we reinvent our lives through gamification, we have to ask ourselves what it means to be alive.
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Tags: Apple, digital media, gamification, gaming, internet, iPad, iphone, Jane McGonigal, Kinect, Nike, social media, TED, The Office, user-generated content, video games, Web. 2.0, Xbox 360
Posted in Games, Internet, Perspectives, Technology, TV | 1 Comment »

Rehabilitating the Investment in Sports Stardom

November 5, 2010

By Lindsay Hogan

Nike tries to give LeBron James a chance to address his off-season controversy in a new 90-second ad while re-establishing the commodity of sports stardom.
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Tags: advertising, Lebron James, Nike, race/ethnicity, sports
Posted in Celebrity/Stardom, Celebrity/Stardom, Current Events, Perspectives | 7 Comments »