This post focuses on one particular space, Hall H, in order to examine how the industry exerts its significant and formative power at Comic-Con as part and parcel of exclusive opportunities and rewards for fans.
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Comic-Con: The Fan Convention as Industry Space, Part 2
Comic-Con 2013: The Fan Convention as Industry Space
For many academics, Comic-Con provides a significant opportunity to study media audiences, as its diverse programming attracts an array of fandoms and subcultures. But it is the massive marketing presence of the media industries (usually coded in trade and popular discourses as “Hollywood”) that makes Comic-Con a unique space in which to examine...
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The Brotherhood of NBC
When NBC aired its "Brotherhood of Man" promotion before the Super Bowl on Sunday, it provided a useful take on the network's biggest strength...and its potential weakness.
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