In the first installment of a three-part series on NBC's Hannibal, Allison McCracken and Brian Faucette discuss the show's and network's branding efforts in relation to their appeals to "feminized" audiences.
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Branding Hannibal: When Quality TV Viewers and Social Media Fans Converge
Report from SCMS: Thursday
Many of the Thursday panels at this year's SCMS conference challenged us to take what is normally considered peripheral--DVD extras, brand logos, and TV re-broadcasts of feature films--and consider that as a central area of scholarly study. This focus is crucial to our ongoing engagement with the practices of media industries today.
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