Over the past few weeks, we've had the opportunity to watch a fandom take root at double speed. And despite the purpose of this Antenna series, I'm not talking about Mad Men.
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Mad Men vs Sherlock: What Makes a Fandom?
Style Blogging and Retail Fandom
The women of the style blogging communities consciously use fashion to shape their identities, form connections with one another, and define particular iterations of contemporary femininity.
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