In the first installment of a three-part series on NBC's Hannibal, Allison McCracken and Brian Faucette discuss the show's and network's branding efforts in relation to their appeals to "feminized" audiences.
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Posts Tagged ‘ Twitter ’
Branding Hannibal: When Quality TV Viewers and Social Media Fans Converge
Hindi Cinema: Coming Soon To A Tweet Near You
Social media and Twitter-happy stars are changing the way Hindi films are promoted in India. (With this caveat: for English speakers only.) Sripana Ray looks at film prefiguration targeting India's urban middle class.
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#SaladGate: When Social Media Disrupts an Insular Media Culture
The country radio controversy known as "#SaladGate" is a classic case of disruption caused by digital and social media and greater media literacy.
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David Letterman: So Long to Our TV Pal
Bradley Schauer argues that David Letterman’s brilliant late night talk show career would have been a nonstarter in today’s television landscape.
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Black Widow and Whedon Exceptionalism: Accounting for Sexism in Age of Ultron and the MCU
Piers Britton explores questions of representation and issues of authorship and creative control in "Avengers: Age of Ultron" and the Marvel Cinematic Universe.
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#SCMS15: The Conference as Media Event
The Society for Cinema and Media Studies annual conference, held this March 25-29, was in many ways a media event. But what kind of media event was it, and what are the implications of the conference's more public presence?
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And the Grammy Nominees are [On Twitter]…
The Recording Academy's decision to use Twitter to announce its nominees reinforces social media's role in shaping industrial practice surrounding award shows.
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#gamergate
The rhetoric of #gamergate co-opts concerns that women and minorities in the industry have raised for years. It has struck a chord now because the industry is changing.
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AT&T’s Branded Entertainment, Present and Past
Despite differences in style and content in AT&T’s branded entertainment, @summerbreak and The Bell Telephone Hour share promotional goals of consumer education and aspirational culture.
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On Kale, Transmedia, and Winning GISHWHES
On winning GISHWHES (Greatest Scavenger Hunt the World Has Ever Seen), which enacts the fannish/digital ethos of playful creativity, experimentation, and community awareness in the world.
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#SCMS14: Klout & The ‘Influence’ Economy
Klout attempts to quantify the ephemeral, subjective concept of online influence through social media analytics. What does such a number mean for how we consider self-presentation online?
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Negotiating Authorship: Showrunners on Twitter VI
Twitter serves not only as a platform for high-profile showrunners, but also a space where more nuanced television authorship is negotiated by writer-producers.
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Report from New York Television Festival’s Digital Day 2013
Melanie Kohnen reports to Antenna from her recent experience at Digital Day at the New York Television Festival, and discusses how the NYTF is shifting the focus of Digital Day away from second screen apps offering program-related content towards TV network-preferred Twitter.
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What Are You Missing? Oct 28 – Nov 10
Here are ten or more media industry news items you might have missed recently
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#WOTW75 — It’s Time for “War of the Worlds”!
A full rundown of all the information you'll need to know to participate in tonight's #WOTW75 collective listening experiment, commemorating the 75th anniversary of Orson Welles' and the Mercury Theatre's "War of the Worlds" radio broadcast.
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