![Mediating the Past: Mad Men’s Sophisticated Weekly Get Together](/wp-content/uploads/2012/04/PastedGraphic-2-copy-300x225.jpg)
While this media surge contributed to this season’s premiere becoming Mad Men’s highest rated episode ever, ratings are not really the point. Mad Men sustains AMC's brand, providing a specific and prestigious visibility that extends beyond those who actually watch. Mad Men also offers viewers the opportunity to feel simultaneously nostalgic for and superior...
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