it’s not enough to talk about individual companies trading in on the Olympics: many of the corporate sponsors are making money off of other companies making money off of the Olympics
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Olympic commercials: A quick lesson in corporate ownership
Ads as Content: Ford’s “Escape My Life” Series
As audiences migrate away from live TV viewing and advertisers become increasingly concerned about how to get their messages out, series like "Escape My Life," which invite viewers to engage more directly and deeply with a brand (while being entertained!), might just be the wave of the future.
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