Posts Tagged ‘ content-based advertising ’

Ads as Content: Ford’s “Escape My Life” Series

January 10, 2013
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Ads as Content: Ford’s “Escape My Life” Series

As audiences migrate away from live TV viewing and advertisers become increasingly concerned about how to get their messages out, series like "Escape My Life," which invite viewers to engage more directly and deeply with a brand (while being entertained!), might just be the wave of the future.
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Posted in Industry, Internet, Perspectives, Technology, TV | 3 Comments »