Posts Tagged ‘ audience measurement ’

Nielsen’s One-Stop Shop for Media Audiences

May 14, 2010
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Nielsen’s One-Stop Shop for Media Audiences

Nielsen's planned return to being publicly traded is the latest significant change for a company that has become much more than the primary source of television ratings, but rather has evolved into the primary arbiter of media audiences of virtually all types.
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Posted in Current Events, Industry, Industry, Perspectives | 4 Comments »