Posts Tagged ‘ cross-promotion ’

The More You Know About Cross-Promotion

February 4, 2015
By
The More You Know About Cross-Promotion

Was Katy Perry's Super Bowl ride on a star resembling one made famous by a series of 1990s PSAs an example of cross-promotion? We don't know and NBC doesn't care--but the incident tells us something important about the logics of contemporary media industries.
Read more »

Tags: , , , , , , ,
Posted in Current Events, Industry, Perspectives, TV | 2 Comments »

Problematic Promotional Moments

October 13, 2011
By
Problematic Promotional Moments

What happens when the television production schedule leads to promotions which are out of date by the time they air?
Read more »

Tags: , , , , , , , ,
Posted in Current Events, Industry, TV | 4 Comments »

Army Wives, Safe Soldiers, and Online Smokescreens

July 19, 2010
By
<i>Army Wives</i>, Safe Soldiers, and Online Smokescreens

As everyone else was drooling over the final episodes of LOST, I fully admit that I was focusing on my weekly fix of Lifetime’s Army Wives. Despite its lack of cultural cachet, to me the show continues to illustrate an interesting tension between niche marketing, media convergence, and politically charged topicality.
Read more »

Tags: , , , , , , , ,
Posted in Industry, Internet, Perspectives, TV | 1 Comment »