Everybody knows about Kickstarter, which is considered to be world’s most popular crowdfunding platform; however, Kickstarter is only one of an estimated number of over 1,000 platforms worldwide. Patryk Galuszka and Blanka Brzozowska look at MegaTotal, a music-oriented platform implementing a significantly different model than Kickstarter.
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When fans are asked to crowdfund the marketing of a film that will exist without their support, the meanings of Kickstarter shift considerably.
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By leveraging Kickstarter as a safe space for masculinized fandom, Blue Mountain State has the potential to live on despite lacking its progenitor's coverage, prestige, and formalized fan engagement.
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Why kickstarting Veronica Mars was not simply a procedural act, but rather a social experience awakening, mobilizing and monetizing fan cultures in real time.
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