Posts Tagged ‘ Dark Horse ’

A Song of Ice and Trading Cards: Licensing HBO’s Game of Thrones

November 18, 2011
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A Song of Ice and Trading Cards: Licensing HBO’s <i>Game of Thrones</i>

The licensing process for the HBO series highlights the challenge of balancing a level of control over the quality of products related to the series with efforts to both monetize and expand its audience.
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Posted in Games, Industry, TV | 6 Comments »