![A Song of Ice and Trading Cards: Licensing HBO’s <i>Game of Thrones</i>](/wp-content/uploads/2011/11/GameOfThronesCoasters.jpg)
The licensing process for the HBO series highlights the challenge of balancing a level of control over the quality of products related to the series with efforts to both monetize and expand its audience.
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The licensing process for the HBO series highlights the challenge of balancing a level of control over the quality of products related to the series with efforts to both monetize and expand its audience.
Read more »