Disney Interactive's big gaming industry play comes with rhetoric of revolution, and a business model built on the success of other gaming platforms.
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Disney Infinity: A Low-Risk Revolution [Part One]
A Song of Ice and Trading Cards: Licensing HBO’s Game of Thrones
The licensing process for the HBO series highlights the challenge of balancing a level of control over the quality of products related to the series with efforts to both monetize and expand its audience.
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Tron’s Legacy
After an extensive pre-release campaign, and whole lot of hype, Tron: Legacy opened to a rather disappointing weekend, only generating $44 million at the box office.
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Summer Media: Wet and Wild Amusements
The strange case of the carnivalesque and commercial nature of the modern amusement park.
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