Posts Tagged ‘ Islam ’

Why Little Mosque Matters [Part 5]

June 28, 2012
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Why Little Mosque Matters [Part 5]

Why does Little Mosque matter to viewers, and why does it matter to television scholars?
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Little Mosque on the Prairie and the Challenges of Distribution [Part 4]

June 26, 2012
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Little Mosque on the Prairie and the Challenges of Distribution [Part 4]

Program buyers in over ninety countries thought their audiences would find Little Mosque worth watching, but the upcoming Hulu premiere is the first time the show had U.S. distribution.
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Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities

April 30, 2012
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Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities

This post identifies a couple of key tensions that emerge in trying to reposition Islam as a global brand through marketing Islamic superheroes The 99 as global cultural commodities.
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