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Posts Tagged ‘ mascots ’

Mascot Media: Framing the London Olympics

June 25, 2012

By Paul Grainge

London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
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Tags: branding, marketing strategies, mascots, Olympics, Olympics 2012
Posted in Current Events, Global | 1 Comment »