Posts Tagged ‘ NBC ’

It's Premiere Week! Check back here regularly for our contributor's thoughts on all the new NBC programs. Responses so far: Playboy Club, Free Agents, Up All Night and Prime Suspect.
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What happened at last week's network upfronts, and what does it say about American television?
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Basic cable might turn out to be the best thing to ever happen to Conan O'Brien.
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Self-referentiality is a staple of 30 Rock's satire. Yet, I almost needed a "drop" and a spinning top to resurface from this live episode's multi-layered meta-humor.
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Zucker never managed to balance a love for the potential of television with a love for the bottom line. Indeed, his job description only expected the latter, but the great ones have managed to do both.
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Antenna contributors respond to NBC's fall premieres. Check back as we update over the next week!
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The upfronts may seem like a vestige of a dying regime. However, given that this is also an era of brands - i.e., hot shows, and in theory, hot networks - the upfronts also serve to launch anticipation on multiple fronts. Derek Kompare takes a look at the NBC upfronts in this media context.
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NBCU is offering "integrated sales marketing" to advertisers at this year's upfronts to bolster poor ratings during the ad sales push...but will it work?
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The Antenna editors have asked some writers to contribute daily reports on the Society for Cinema and Media Studies (SCMS) conference in Los Angeles this week. First up--a Wednesday report from Derek Kompare.
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"I think we're wasting a lot of valuable network time here." --Alec Baldwin
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Where Pam and Jim (a couple whose sweetness is wonderfully conveyed by the fused appellation “Jam”) are associated with mild and often toothless critiques of the corporate regime, pulling pranks and expressing symbolic (and frequently non-verbal) opposition to or incredulity about the absurdities of corporate life, Dwangela perform a more substantive critical function.
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Subway. 24 Hour Fitness. Extra sugar free gum. Ziploc. Muir Glen organic canned tomatoes. NBC's The Biggest Loser is the home of some of the biggest product placement deals on television.
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In debriefing what went wrong with the Jay Leno Show, we shouldn’t just ask what Leno’s failure says – we should also ask what the combination of the failure and the momentary ratings spike says.
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NBC deserves an A- for taking a bold move with The Jay Leno Show, although a D for deployment.
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What NBC failed to understand in the Leno/O'Brien debacle is what it itself had created--late-night audiences.
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