If the opening ceremony for the 2012 Olympics was full of sound and fury, the closing ceremony signified nothing.
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Little England: The London 2012 Closing Ceremony
Being British: The London 2012 Opening Ceremony
For all intents, the Britishness that gets replaced with Englishness in the ceremony promises to be a specific kind of Englishness.
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Scripting the Olympic Games
Two scripted BBC shows this week drew entertainment value from connections to the real London 2012.
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Mascot Media: Framing the London Olympics
London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
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