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Posts Tagged ‘ relaunch ’

‘New New’ Doctor Who: Brand Regeneration?

April 19, 2010

By Matt Hills

2010 poses a key threat to the brand, and to its 'flagship drama' status in the UK – what if a new Doctor, companion, and exec-producer team represents too much change for audiences to take?
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Tags: branding, Doctor Who, fans, franchise, relaunch
Posted in Columns, Current Events, Doctor Who & Authorship, TV | 7 Comments »