In this final post in Antenna's The Cultural Lives of Doctor Who series, Matt Hills looks at the promotion and marketing that's occurred around the Doctor Who franchise across 2013.
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Posts Tagged ‘ marketing strategies ’
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The Cultural Lives of Doctor Who: The Hype of the Doctor
What Are You Missing? November 4-17
Ten (or more) media industry news items you might have missed recently.
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Mascot Media: Framing the London Olympics
London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
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Mad about Mad Men: Antenna takes a Look at AMC’s High Profile Drama
Mad Men gears up for its fourth season with a big public relations push. What makes the show so special and can it continue to live up to its buzz?
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What Are You Missing, April 25-May 8
Ten (or more) media industry stories you might have missed recently.
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NBCU’s ISM FTW?
NBCU is offering "integrated sales marketing" to advertisers at this year's upfronts to bolster poor ratings during the ad sales push...but will it work?
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