Kicking off our new Summer Media series with ABC's charming Castle.
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Author Archive
Summer Media: Castle
Egregious Product Placement: Sex & the City & HP
What does it mean to have a beloved character's tastes change in favor of product placement opportunities? Fan backlash to product placement might disrupt the narrative, but it's probably not a bad thing for the advertiser.
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NBCU’s ISM FTW?
NBCU is offering "integrated sales marketing" to advertisers at this year's upfronts to bolster poor ratings during the ad sales push...but will it work?
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Egregious Product Placement: Toyota & Bones
The inclusion of Angela's Toyota Sienna in the script of a recent Bones episode demonstrates an unusual alignment of product placement and ad campaign.
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Quirks, Viewers, Commerce are the Real QVC
There's so much more to QVC than chirpy hosts, costume jewelry, and the bloopers you see on The Soup. One fan and scholar attempts to explain and redeem the oft-mocked shopping channel.
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Egregious Product Placement: The Biggest Loser
Subway. 24 Hour Fitness. Extra sugar free gum. Ziploc. Muir Glen organic canned tomatoes. NBC's The Biggest Loser is the home of some of the biggest product placement deals on television.
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What Do You Think? Holiday Episodes
It's December, TV fans, and you know what that means: holiday-themed episodes. Now, we're not talking about holiday specials like "Merry Christmas, Charlie Brown"--we're talking about when your favorite TV characters celebrate the holidays to hilarious or moving effect. What are some of your all-time favorite holiday episodes?
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TV on Tour
Lately, it seems like TV shows are hitting the road with increasing frequency. This trend started several years ago with American Idol's "American Idols Live" show, and continued with the annual So You Think You Can Dance tour. But it's not just made-famous-by-TV singers and dancers hitting the road--TV chefs Anthony Bourdain...
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Comcast-NBC-U-OMG
It's official: Comcast has purchased a majority share of NBC-Universal from parent conglom GE, owning 51% to GE's 49%. Today's New York Times reports that the papers have been signed and the deal has been made, though the purchase still needs to be approved by regulatory bodies--a process that could take up to...
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Egregious Product Placement: The Invention of Lying
A new Antenna feature designed to pick out and pick on egregious product placement moments within TV & film. This week's pick: The Invention of Lying. Too bad I got thrown for a loop...
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Alert: We Want Spoiler Alerts…Or Do We?
When is a spoiler not a spoiler? What responsibilities do those writing on media have to alert readers to the presence of potential plot-spoiling information in their work? What do you think?
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Bon Jovi Livin’ on NBC
A few weeks ago, NBC announced a new feature: the NBC Artists in Residence Program. Sounds fancy, but ultimately it's just a shiny name for an exclusive promotional deal they signed with Jon Bon Jovi. The artist himself attributes the decision to the "shrinking media environment," a phrase that he was applying...
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