Perspectives

Creating a Spark: Official and Fan-Produced Transmedia for The Hunger Games

May 11, 2012
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Creating a Spark: Official and Fan-Produced Transmedia for The Hunger Games

With the widespread use of Twitter and Tumblr, official and fan-produced transmedia increasingly share the same media spaces.
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Posted in Film, Internet, Perspectives | 9 Comments »

The Dark Knight Rises: Fandom and the Folk Hero

May 9, 2012
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The Dark Knight Rises: Fandom and the Folk Hero

Batman cannot survive as a single, fixed figure. Batman is a virus, a folk hero, an icon, an infection. He belongs to the people. He belongs to us.
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Posted in Perspectives | 1 Comment »

Stranded on the TV Battleground: Hulu’s Invisible Original

May 7, 2012
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Stranded on the TV <i>Battleground</i>: Hulu’s Invisible Original

Despite generic familiarity and a solid first season, Hulu's Battleground has struggled to draw the attention of critics and viewers alike as the site's first original fictional series.
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Posted in TV, TV | 3 Comments »

Is HBO Making a Turn Toward Relevance?

May 2, 2012
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Is HBO Making a Turn Toward Relevance?

HBO's Veep may have a veneer of frivolity, but it's part of HBO's larger move towards politically relevant material in 2012.
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Posted in Perspectives, Politics, TV | 1 Comment »

Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities

April 30, 2012
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Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities

This post identifies a couple of key tensions that emerge in trying to reposition Islam as a global brand through marketing Islamic superheroes The 99 as global cultural commodities.
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Posted in Industry, Perspectives | Comments Off on Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities

“I Transcend Race, Hombre”: Hegemonic Masculine Whiteness in Eastbound and Down

April 26, 2012
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“I Transcend Race, Hombre”: Hegemonic Masculine Whiteness in Eastbound and Down

Eastbound and Down’s primary character Kenny Powers is the ultimate in camp masculinity. Kenny’s character reeks of white masculine power, and as cultural critics, we need to ask how this type of supremacist rhetoric functions in America’s “postracial” political climate.
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Posted in Perspectives | 2 Comments »

Why Public Media Matters for Media Studies

April 25, 2012
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Why Public Media Matters for Media Studies

Do public spaces increase democratic participation through public discourse and visibility? Does a mediated non-profit ‘public forum’ help to promote the ‘promise’ of American democracy? These questions still provide grounds for healthy debate over the purpose of media studies, as well as a coherent logic for media research.
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Posted in Industry, Perspectives | 5 Comments »

Who (does HBO hope) is watching Girls?

April 24, 2012
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Who (does HBO hope) is watching Girls?

After two episodes of trying to decide how I feel about the show, I started to wonder: Who does HBO hope will watch Girls? Girls’ small initial audience suggests that its audience “isn’t easily defined.”
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Posted in Perspectives | 14 Comments »

Jewpacabra

April 11, 2012
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Jewpacabra

Last week’s South Park episode, “Jewpacabra,” is just the latest in the program’s intermittent efforts to use their medium to introduce otherwise silenced elements of society and culture into the public sphere. Though packaged in exactly the sort of silliness and Jew jokiness that the title implies, the episode actually features one...
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Posted in Perspectives, TV | 2 Comments »

Feminist Game Studies

March 20, 2012
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Feminist Game Studies

It isn’t difficult to find feminist game studies, or feminist gamers. The reputation of misogyny in video game culture, lack of women and racial minorities in the industry, the perpetuation of player stereotypes in games marketing and the popular press, and the dearth of non-white, female, or queer characters in games has provided plenty...
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Posted in Feminist Media Studies, Games | 1 Comment »

To XFinity and Beyond… The Missing Smart Living Room TV Interface

March 10, 2012
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To XFinity and Beyond… The Missing Smart Living Room TV Interface

I demand a moratorium on breathless distribution announcements from cable companies until they upgrade the user interface. We all know the technology exists.
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Posted in Perspectives, Technology, TV | 7 Comments »

What is MIP?

March 6, 2012
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What is MIP?

The Media Industries Project (MIP) examines the rapid and dramatic changes affecting the media industries worldwide, focusing especially on globalization, digitization, and creative labor. As a research program of the Carsey-Wolf Center at UC Santa Barbara, we generate a range of critical analyses and innovative resources in collaboration with industry practitioners, policy experts, and...
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An Incomplete History: “Women Who Rock” at the Rock and Roll Hall of Fame

March 1, 2012
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An Incomplete History:  “Women Who Rock” at the Rock and Roll Hall of Fame

I found myself in Cleveland last week.  My friend Amy Rigby, a musician who plies her trade in one of the parallel music industries that I talked about in my recent post about the Grammy Awards, had things to do in Cleveland.  I’d been threatening for months to take advantage of being on sabbatical...
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The Brotherhood of NBC

February 10, 2012
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The Brotherhood of NBC

When NBC aired its "Brotherhood of Man" promotion before the Super Bowl on Sunday, it provided a useful take on the network's biggest strength...and its potential weakness.
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Posted in Celebrity/Stardom, Current Events, Industry, Perspectives, TV | 1 Comment »

To Rule the World from the 50-Yard Line

February 8, 2012
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To Rule the World from the 50-Yard Line

What does Madonna’s half-time performance mean?
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Posted in Perspectives | 1 Comment »