AMC's The Pitch documents the legacy of the Creative Revolution by showing proponents of creativity in advertising insisting on the value of artfulness over scientism.
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Posts Tagged ‘ advertising ’
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The Pitch: Creativity in Advertising
Half-time in America
I love the SuperBowl, but not for the reasons you’d expect. I usually don’t know who’s in it, don’t care who wins it, and don’t watch it. I do, however, love to use it in class when I teach TV Criticism because I’ve found the Super Bowl’s ads are useful texts with which to...
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What Are You Missing? Sept 25-Oct 8
Ten (or more) media industry news items you might have missed recently.
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Capitalizing on Multiculturalism: “Premium” Indian American Audiences and “American” advertisers
If we think of efforts by “American” entities to access “Indian American” spaces of culture, capital labor, and belonging as symptomatic of emergent modalities of the transnational, might we be able to see subtle shifts in the discourse of multiculturalism in the contemporary moment?
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Australian “Free” TV
Australia's digital channels pose a threat to the free-to-air channels, so how do the latter fight back?
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Rehabilitating the Investment in Sports Stardom
Nike tries to give LeBron James a chance to address his off-season controversy in a new 90-second ad while re-establishing the commodity of sports stardom.
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What Are You Missing? Oct 10-23
Ten (or more) media industry stories you might have missed recently.
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Converse Rubber Tracks: What’s a Shoe Company Doing With a Recording Studio?
Are lifestyle brands the new record labels? A new recording studio owned by Converse is offering musicians the opportunity to record their music for free, further reducing the need for artists to work with traditional record labels. There are, of course, some strings attached.
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“Those Kinds of Shenanigans”: Mad Men’s “Blowing Smoke”
This season, Mad Men, and its mad men and women, have been on a quest to redefine what advertising is, dramatizing the radical changes that the field underwent during the 1960s.
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What Are You Missing? Sept 26-Oct 9
Ten (or more) media industry stories you might have missed recently.
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Over the Rainbow: Selling the National Lottery in Post Celtic Tiger Ireland
In a cultural climate in which many now pick up a newspaper or turn on the nightly news with a strong sense of foreboding, a distinctive new ad has appeared in cinemas, run before every feature film I’ve gone to see in recent weeks.
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What Are You Missing? June 20-July 3
Ten (or more) media industry stories you might have missed recently.
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What Are You Missing? June 6-June 19
Ten (or more) media industry stories you might have missed recently.
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The Empire Strikes Back?: NBC at the 2010 Upfronts
The upfronts may seem like a vestige of a dying regime. However, given that this is also an era of brands - i.e., hot shows, and in theory, hot networks - the upfronts also serve to launch anticipation on multiple fronts. Derek Kompare takes a look at the NBC upfronts in this media context.
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NBCU’s ISM FTW?
NBCU is offering "integrated sales marketing" to advertisers at this year's upfronts to bolster poor ratings during the ad sales push...but will it work?
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