Posts Tagged ‘ branding ’

In the first installment of a three-part series on NBC's Hannibal, Allison McCracken and Brian Faucette discuss the show's and network's branding efforts in relation to their appeals to "feminized" audiences.
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The newly rebranded GeekyCon fan convention struggles to reconcile commerce and community, negotiate the inclusion of more white (cis) men in a heretofore female/queer environment, and create a "positive" fan environment that still leaves room for dissent.
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Piers Britton explores questions of representation and issues of authorship and creative control in "Avengers: Age of Ultron" and the Marvel Cinematic Universe.
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In the so-called “attention economy,” brands increasingly harness the immaterial labor of social media participants. To what extent can these digital activities by understood as gendered? This post draws on findings from a recently published International Journal of Cultural Studies article to explore the gendered politics of social media labor.
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In the mobile game Kim Kardashian: Hollywood, the celebrity legitimizes her image while also propagating her brand by redefining fame as an accumulation of skills.
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Grandpa Peacock may be floundering, but the kids—MSNBC and NBC Sports Network—are holding their own.
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Whereas AMC’s new slogan reflects its consistent lack of direction, FX’s brand extension embodies its continuous push forward.
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What image is Britain out to portray on the international stage with its branding of "GREAT Britain" for the London Olympics?
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The new "Mickey Check" logo for "Disney-approved" licensed food and beverage products is merely a new take on an old (and problematic) approach.
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London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
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While this media surge contributed to this season’s premiere becoming Mad Men’s highest rated episode ever, ratings are not really the point. Mad Men sustains AMC's brand, providing a specific and prestigious visibility that extends beyond those who actually watch. Mad Men also offers viewers the opportunity to feel simultaneously nostalgic for and superior...
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While the actual “Must See TV” branding is all but gone, there remains a specter of legitimation surrounding the evening…at least in the eyes of NBC schedulers.
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It is no longer impossible to imagine that AMC might move on, leaving its signature show behind.
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While there have been a number of diverse responses to this year’s SCMS, a substantial portion of the discussion boils down to this central question: why do we attend academic conferences?
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2010 poses a key threat to the brand, and to its 'flagship drama' status in the UK – what if a new Doctor, companion, and exec-producer team represents too much change for audiences to take?
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