Soldiers, survivors, 3 a.m. fathers—Anthony Smith looks at families in recent video-game advertising and finds a "gamer dad" who’s gamer first, dad a distant second (while gamer mom is first and always a mom).
Read more »
Posts Tagged ‘ advertising ’
ABC
academia
advertising
Amazon
Apple
BBC
CBS
digital media
Disney
distribution
DVD
Facebook
Fall Premieres
fandom
FCC
feminism
film
gaming
gender
Google
HBO
Hollywood
independent film
industry
internet
Lost
Mad Men
media history
media studies
music
NBC
Netflix
piracy
politics
premieres
race/ethnicity
radio
reality television
social media
streaming
television
TV
Twitter
video games
YouTube
Call of Parental Duty: Advertising’s New Constructions of Video-Gaming Fathers
On Radio: Authenticity and Sincerity in Podcast Advertising
As podcasters experiment with advertising, they face issues of authenticity and sincerity that strikingly resemble those of the “golden age” of radio.
Read more »
Olympic commercials: A quick lesson in corporate ownership
it’s not enough to talk about individual companies trading in on the Olympics: many of the corporate sponsors are making money off of other companies making money off of the Olympics
Read more »
Les Brown: Thinking Inside the Box
Noel Holston celebrates the life and work of Les Brown, TV journalist and historian, editor at Variety, and renown expert on the business of television.
Read more »
What Are You Missing? Feb 3-Feb 16
Ten media news items you might have missed recently.
Read more »
House of Cards Has No Advertising
Netflix's willingness to give the audience control over serial viewing challenges assumptions that the best way to control program costs is to eke out episodes over time, measuring demand, and then raising and lowering prices in response.
Read more »
The Advertisements of Super Bowl XLVII: On Dodge’s ‘Farmer’
This wasn't such an interesting Super Bowl in terms of commercials, but one spot for the Ram truck line stood out to us. Was there an ad that seemed particularly notable to you?
Read more »
What Are You Missing? Jan 20-Feb 2
Ten (or more) media industry news items you might have missed recently.
Read more »
Ads as Content: Ford’s “Escape My Life” Series
As audiences migrate away from live TV viewing and advertisers become increasingly concerned about how to get their messages out, series like "Escape My Life," which invite viewers to engage more directly and deeply with a brand (while being entertained!), might just be the wave of the future.
Read more »
What Are You Missing? Nov 25 – Dec 8
Ten (or more) media industry news items you might have missed recently.
Read more »
What Are You Missing? October 7-20
Ten (or more) media industry news items you might have missed recently.
Read more »
What Are You Missing? Sept 2-15
Ten (or more) media industry news items you might have missed recently.
Read more »
Time Warner’s “Thought Leadership Seminar”
While Time Warner may expect educators to follow its "thought leadership," in fact industry programs give us the opportunity to develop our own informed critiques of media industry strategies.
Read more »
Diet by Disney?
The new "Mickey Check" logo for "Disney-approved" licensed food and beverage products is merely a new take on an old (and problematic) approach.
Read more »
Dish TV’s Auto Hop: Broadcast Networks Fight Back
The broadcast networks respond to the introduction of Dish TV's new DVR, the Hopper, with outrage and litigation.
Read more »
