Author: Avi Santo

Avi Santo (Old Dominion University) likes superheroes in all their IP permutations. He really knows a lot about the Lone Ranger. He studies the cultural and creative roles licensers play in making popular heroes popular. He is also the co-creator of MediaCommons and FlowTV.

Refreshing Democracy?

Pepsi appears to be redefining the relationship between consumerism and (corporate) citizenship together with the emerging Pepsi generation