This post identifies a couple of key tensions that emerge in trying to reposition Islam as a global brand through marketing Islamic superheroes The 99 as global cultural commodities.
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Author Archive
Is It a Camel? Is It a Turban? No, It’s The 99! Marketing Islamic Superheroes as Global Cultural Commodities
Refreshing Democracy?
Pepsi appears to be redefining the relationship between consumerism and (corporate) citizenship together with the emerging Pepsi generation
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Over-Seasoning Buffy
The concept of "the season" simply doesn't translate from TV to comic books.
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