Are Italian audiences different from American audiences because they are culturally and linguistically dissimilar or because local distribution choices affect their consumption of a given audiovisual product?
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Global
Still late to the party? TV adaptation modes for foreign audiences
The Materiality of Media
As culture becomes increasingly digitized, arguments for the “dematerialization” of media are becoming commonplace. However, media have always been, and remain, embedded in and structured by material objects, networks, and practices that delimit their uses and meanings.
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Film Review: Can Generation P’s Cultural References Play Abroad?
Most scholars of media have at some point stumbled onto something from another country without the proper frame of reference and been utterly bewildered by it. Generation P seems to be consciously playing up this experience as part of its appeal for a niche foreign market.
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The Overseas Job Market and the Media Studies Academy
A discussion of the academic job market and hiring processes in the UK and Ireland.
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Egregious Product Placement? New Regulations in the UK
The UK now allows product placement in television programming, and their regulations on those placements perpetuate a false dichotomy regarding the logics and goals of product integration.
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Watching the World’s Amazing Races
What I find frustrating about the show is not simply that it ends up Othering the world, but that it could be so much better. It’s like a B student who writes occasionally brilliant sentences, yet who isn’t trying hard enough.
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Gleetalians, or Glee’s Italian Promotional Paratexts – Part 2
In this second post, I now move on to consider locally produced promos, where an increased amount of creativity seems to be put forward and the intent is noticed of “domesticating” the show for the target culture.
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Gleetalians, or Glee’s Italian Promotional Paratexts – Part 1
In this post I propose to look at some of the promotional videos used for the Italian launch of Glee, which premiered on FOX Italia on December 25th, 2009. I will look at two examples in which the dubbed Italian version was superimposed on the English original.
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Capitalizing on Multiculturalism: “Premium” Indian American Audiences and “American” advertisers
If we think of efforts by “American” entities to access “Indian American” spaces of culture, capital labor, and belonging as symptomatic of emergent modalities of the transnational, might we be able to see subtle shifts in the discourse of multiculturalism in the contemporary moment?
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Ambient Nationality
For all the interest in using foreign media to immerse oneself in a "foreign" nationality, perhaps what a lot of us want/need is simply a background, faint, weak, unobtrusive ambience.
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The ACTA Retreat: Their Ignorance, And Ours
The ACTA retreat is indicative of a larger crisis in how media policy works today. Specifically: we have no idea how media policy works today.
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What Do You Think? The Chilean Mine Rescue
The rescue of a group of Chilean miners this week has become a media phenomenon. We want your opinion on it all.
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A Summer of Over-Hyped Films and Box-Office Duds
Summer 2010 can be summed up in two words for Bollywood watchers - hype and disappointment! With just a few hits, a couple of average earners, and a long list of flops, the industry’s scorecard has been nothing but dismal.
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Chinese Deadwood in Malawi
American TV in Malawi, by way of China and South Africa. What are we to make of the cultural intermediaries, and what does this say about global media flow?
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Mind The Gap: Watching Doctor Who in America
What has Doctor Who looked like from "the other side of the pond"?
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