Ten (or more) media industry news items you might have missed recently.
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Global
What Are You Missing? Apr 28 – May 11
From Henry VIII to Flash Mobs: Branding Britain at London 2012
What image is Britain out to portray on the international stage with its branding of "GREAT Britain" for the London Olympics?
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Mascot Media: Framing the London Olympics
London 2012 Olympic mascots Wenlock and Mandeville reveal the changing way that media brands, including the Olympics, are seeking to reconstruct themselves for the converged digital media environment.
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Convergent Media Policy: The Australian Case
While other countries are considering changes to adapt their media laws for convergence, Australia has been a world leader in commissioning major studies that address these challenges head on.
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Still late to the party? TV adaptation modes for foreign audiences
Are Italian audiences different from American audiences because they are culturally and linguistically dissimilar or because local distribution choices affect their consumption of a given audiovisual product?
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The Materiality of Media
As culture becomes increasingly digitized, arguments for the “dematerialization” of media are becoming commonplace. However, media have always been, and remain, embedded in and structured by material objects, networks, and practices that delimit their uses and meanings.
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Film Review: Can Generation P’s Cultural References Play Abroad?
Most scholars of media have at some point stumbled onto something from another country without the proper frame of reference and been utterly bewildered by it. Generation P seems to be consciously playing up this experience as part of its appeal for a niche foreign market.
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The Overseas Job Market and the Media Studies Academy
A discussion of the academic job market and hiring processes in the UK and Ireland.
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Egregious Product Placement? New Regulations in the UK
The UK now allows product placement in television programming, and their regulations on those placements perpetuate a false dichotomy regarding the logics and goals of product integration.
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Watching the World’s Amazing Races
What I find frustrating about the show is not simply that it ends up Othering the world, but that it could be so much better. It’s like a B student who writes occasionally brilliant sentences, yet who isn’t trying hard enough.
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Gleetalians, or Glee’s Italian Promotional Paratexts – Part 2
In this second post, I now move on to consider locally produced promos, where an increased amount of creativity seems to be put forward and the intent is noticed of “domesticating” the show for the target culture.
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Gleetalians, or Glee’s Italian Promotional Paratexts – Part 1
In this post I propose to look at some of the promotional videos used for the Italian launch of Glee, which premiered on FOX Italia on December 25th, 2009. I will look at two examples in which the dubbed Italian version was superimposed on the English original.
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Capitalizing on Multiculturalism: “Premium” Indian American Audiences and “American” advertisers
If we think of efforts by “American” entities to access “Indian American” spaces of culture, capital labor, and belonging as symptomatic of emergent modalities of the transnational, might we be able to see subtle shifts in the discourse of multiculturalism in the contemporary moment?
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Ambient Nationality
For all the interest in using foreign media to immerse oneself in a "foreign" nationality, perhaps what a lot of us want/need is simply a background, faint, weak, unobtrusive ambience.
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The ACTA Retreat: Their Ignorance, And Ours
The ACTA retreat is indicative of a larger crisis in how media policy works today. Specifically: we have no idea how media policy works today.
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