Author Archive

The More You Know About Cross-Promotion

February 4, 2015
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The More You Know About Cross-Promotion

Was Katy Perry's Super Bowl ride on a star resembling one made famous by a series of 1990s PSAs an example of cross-promotion? We don't know and NBC doesn't care--but the incident tells us something important about the logics of contemporary media industries.
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Posted in Current Events, Industry, Perspectives, TV | 2 Comments »

Roundtable (Part 2): Career Stages and Conferencing Strategies

March 21, 2013
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Roundtable (Part 2): Career Stages and Conferencing Strategies

In the second part of this series on conferencing strategies and SCMS, focus is given to guidance and advice from faculty at various stages of their career.
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Posted in Academia, Perspectives | Comments Off on Roundtable (Part 2): Career Stages and Conferencing Strategies

Roundtable (Part 1): Career Stages and Conferencing Strategies

March 20, 2013
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Roundtable (Part 1): Career Stages and Conferencing Strategies

In the second part of this series on conferencing strategies and SCMS, focus is given to guidance and advice from graduate students at various stages of their education.
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Posted in Academia, Perspectives | 3 Comments »

“We Saw Your Misogyny”: The Oscars & Seth MacFarlane

February 27, 2013
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“We Saw Your Misogyny”: The Oscars & Seth MacFarlane

The controversy surrounding Seth MacFarlane's hosting of the 2013 Oscars offers an opportunity to have productive discussions about the role of the media in shaping ideology.
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Posted in Celebrity/Stardom, Current Events, Film, TV | 7 Comments »

Ads as Content: Ford’s “Escape My Life” Series

January 10, 2013
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Ads as Content: Ford’s “Escape My Life” Series

As audiences migrate away from live TV viewing and advertisers become increasingly concerned about how to get their messages out, series like "Escape My Life," which invite viewers to engage more directly and deeply with a brand (while being entertained!), might just be the wave of the future.
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Posted in Industry, Internet, Perspectives, Technology, TV | 3 Comments »

Nick Moms vs. NickMom

December 14, 2012
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Nick Moms vs. NickMom

Nick Jr.'s new NickMom lineup fits with its brand but ends up missing the mark with a core segment of its audience, highlighting the ambivalence surrounding contemporary representations of motherhood.
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Posted in Current Events, Industry, TV | 5 Comments »

Pinning Postfeminism

August 21, 2012
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Pinning Postfeminism

The "pins" on display on Pinterest demonstrate postfeminism in their mixed messages regarding contemporary femininity.
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Posted in Current Events, Internet, Internet, Perspectives | 18 Comments »

The Brotherhood of NBC

February 10, 2012
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The Brotherhood of NBC

When NBC aired its "Brotherhood of Man" promotion before the Super Bowl on Sunday, it provided a useful take on the network's biggest strength...and its potential weakness.
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Posted in Celebrity/Stardom, Current Events, Industry, Perspectives, TV | 1 Comment »

Problematic Promotional Moments

October 13, 2011
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Problematic Promotional Moments

What happens when the television production schedule leads to promotions which are out of date by the time they air?
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Posted in Current Events, Industry, TV | 4 Comments »

The Productive, the Constructive, the Bizarre: Adventures in Student Evaluations

May 21, 2011
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The Productive, the Constructive, the Bizarre: Adventures in Student Evaluations

A recent article about Yelp! in The Atlantic has me thinking about student evaluations. 'Tis the season, after all...
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Posted in Perspectives | 3 Comments »

Egregious Product Placement? New Regulations in the UK

April 13, 2011
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Egregious Product Placement? New Regulations in the UK

The UK now allows product placement in television programming, and their regulations on those placements perpetuate a false dichotomy regarding the logics and goals of product integration.
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Posted in Global, Industry, Perspectives, TV | 2 Comments »

The State of Reality TV: Producing Reality on Joan & Melissa

March 1, 2011
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The State of Reality TV: Producing Reality on <em> Joan & Melissa </em>

WE's new series, produced by and starring Joan & Melissa Rivers draws attention to the artifice of reality TV, but in the fourth episode, the mask slips and reveals something that may be...possibly...perhaps..."real"...
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Posted in Columns, Perspectives, State of Reality TV, TV | 4 Comments »

BET’s Got Game

January 11, 2011
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BET’s Got <em>Game</em>

Tonight, The Game, a sitcom originally produced for and aired on The CW, premieres its fourth season on its new home, BET. The story behind that move leaves me wondering about the future of "diversity" (whatever that might mean) on broadcast television.
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Posted in Current Events, Industry, TV | 6 Comments »

Report From: Flow 2010

October 4, 2010
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Report From: Flow 2010

The ability to facilitate dialogue not only within roundtables, but among them, seems to me the greatest strength of the Flow conference model.
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Posted in Columns, Report From... | 1 Comment »

Egregious Product Placement: The Closer & Hershey’s

September 10, 2010
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Egregious Product Placement: <em> The Closer </em> & Hershey’s

Deputy Chief Brenda Leigh Johnson on TNT's The Closer loves candy. And Hershey's loves The Closer. Is it a product placement match made in heaven?
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Posted in Industry, Perspectives, TV | 3 Comments »