Was Katy Perry’s Super Bowl ride on a star resembling one made famous by a series of 1990s PSAs an example of cross-promotion? We don’t know and NBC doesn’t care–but the incident tells us something important about the logics of contemporary media industries.
In the second part of this series on conferencing strategies and SCMS, focus is given to guidance and advice from faculty at various stages of their career.
In the second part of this series on conferencing strategies and SCMS, focus is given to guidance and advice from graduate students at various stages of their education.
The controversy surrounding Seth MacFarlane’s hosting of the 2013 Oscars offers an opportunity to have productive discussions about the role of the media in shaping ideology.
As audiences migrate away from live TV viewing and advertisers become increasingly concerned about how to get their messages out, series like “Escape My Life,” which invite viewers to engage more directly and deeply with a brand (while being entertained!), might just be the wave of the future.
Nick Jr.’s new NickMom lineup fits with its brand but ends up missing the mark with a core segment of its audience, highlighting the ambivalence surrounding contemporary representations of motherhood.
The “pins” on display on Pinterest demonstrate postfeminism in their mixed messages regarding contemporary femininity.
When NBC aired its “Brotherhood of Man” promotion before the Super Bowl on Sunday, it provided a useful take on the network’s biggest strength…and its potential weakness.
What happens when the television production schedule leads to promotions which are out of date by the time they air?
A recent article about Yelp! in The Atlantic has me thinking about student evaluations. ‘Tis the season, after all…
The UK now allows product placement in television programming, and their regulations on those placements perpetuate a false dichotomy regarding the logics and goals of product integration.
WE’s new series, produced by and starring Joan & Melissa Rivers draws attention to the artifice of reality TV, but in the fourth episode, the mask slips and reveals something that may be…possibly…perhaps…”real”…
Tonight, The Game, a sitcom originally produced for and aired on The CW, premieres its fourth season on its new home, BET. The story behind that move leaves me wondering about the future of “diversity” (whatever that might mean) on broadcast television.
The ability to facilitate dialogue not only within roundtables, but among them, seems to me the greatest strength of the Flow conference model.
Deputy Chief Brenda Leigh Johnson on TNT’s The Closer loves candy. And Hershey’s loves The Closer. Is it a product placement match made in heaven?