The UK now allows product placement in television programming, and their regulations on those placements perpetuate a false dichotomy regarding the logics and goals of product integration.
Deputy Chief Brenda Leigh Johnson on TNT’s The Closer loves candy. And Hershey’s loves The Closer. Is it a product placement match made in heaven?
What does it mean to have a beloved character’s tastes change in favor of product placement opportunities? Fan backlash to product placement might disrupt the narrative, but it’s probably not a bad thing for the advertiser.
The inclusion of Angela’s Toyota Sienna in the script of a recent Bones episode demonstrates an unusual alignment of product placement and ad campaign.
Subway. 24 Hour Fitness. Extra sugar free gum. Ziploc. Muir Glen organic canned tomatoes. NBC’s The Biggest Loser is the home of some of the biggest product placement deals on television.