Tag: social media

Feminized Popular Culture in the Early 21st Century

In the first installment of a four-part series on the new anthology Cupcakes, Pinterest, and Ladyporn, editor Elana Levine outlines some of the motivations for this collection as well as its guiding theoretical and thematic frameworks.


Hindi Cinema: Coming Soon To A Tweet Near You

Social media and Twitter-happy stars are changing the way Hindi films are promoted in India. (With this caveat: for English speakers only.) Sripana Ray looks at film prefiguration targeting India’s urban middle class.


The Gendered Politics of Digital Brand Labor

In the so-called “attention economy,” brands increasingly harness the immaterial labor of social media participants. To what extent can these digital activities by understood as gendered? This post draws on findings from a recently published International Journal of Cultural Studies article to explore the gendered politics of social media labor.