Nike tries to give LeBron James a chance to address his off-season controversy in a new 90-second ad while re-establishing the commodity of sports stardom.
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Author Archive
Rehabilitating the Investment in Sports Stardom
Glee Club: What a Journey
In the wake of this week's season finale, Antenna's weekly Glee Club contributors offer their take on Glee's first season in a roundtable discussion about the pleasures and limitations of performance, reinvention, and representation.
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It’s a Bird! It’s GaGa! It’s…Miley?
Music videos are alive and well on the internet, and Miley Cyrus' latest - for her new single,"Can't Be Tamed" - represents a significant rhetorical moment in her star persona (and Disney's pockets).
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Glee Club: “The Power of Madonna”
Antenna's weekly Glee Club column discusses "The Power of Madonna," semiotic democracy, and the pleasure of reinvention.
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Hit Girl Could Be Your New Favorite Tween
She's Hit Girl, a foul-mouthed tween assassin in Kick-Ass, a comic book adaptation hitting theaters April 15. But after watching the trailer, I'm conflicted about her character.
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Network Branding, Convergence, and Hasbro/Discovery’s New Kids Channel
What's in a name? Hasbro and Discovery begin branding efforts for their new joint venture cable network debuting later this year.
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Brace Yourself for New Moon and ‘Screaming Teens’
The second installment of the Twilight Saga, New Moon, premieres tonight. With it not only comes the appearances, interviews, and other promotional efforts of the stars, but also the images of Twilight fans. Variety's coverage of New Moon's Hollywood premiere was as much about teen girls as it was about the film, with a...
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