Robert Pattinson, like Brando and Dean before him, doesn’t play by the star promotion rules and yet is a heartthrob because he appeals to heartthrob-hungry girls in unexpected ways.
A defense and explanation of teen melodrama Vampire Diaries.
The second installment of the Twilight Saga, New Moon, premieres tonight. With it not only comes the appearances, interviews, and other promotional efforts of the stars, but also the images of Twilight fans. Variety’s coverage of New Moon’s Hollywood premiere was as much about teen girls as it was about the film, with a sub-head that read “screaming teens swarm New Moon preem,” and a lead paragraph about “how much louder teen girls can scream with a year of anticipation.”