Tag: Information superhighway

The Post-TV Era

A deal that will indelibly alter our media landscape, throw the future of broadcast into question, promise new distribution models, expand interactive and “addressable” advertising… a deal that will fundamentally redefine television. No, I’m not talking about the Comcast-NBC Universal announcement that made waves last week. This was the hype surrounding the “information superhighway” of 1993.

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