In this final post in Antenna’s The Cultural Lives of Doctor Who series, Matt Hills looks at the promotion and marketing that’s occurred around the Doctor Who franchise across 2013.
Ten (or more) media industry news items you might have missed recently.
Mad Men gears up for its fourth season with a big public relations push. What makes the show so special and can it continue to live up to its buzz?
Ten (or more) media industry stories you might have missed recently.
NBCU is offering “integrated sales marketing” to advertisers at this year’s upfronts to bolster poor ratings during the ad sales push…but will it work?