This post focuses on one particular space, Hall H, in order to examine how the industry exerts its significant and formative power at Comic-Con as part and parcel of exclusive opportunities and rewards for fans.
For many academics, Comic-Con provides a significant opportunity to study media audiences, as its diverse programming attracts an array of fandoms and subcultures. But it is the massive marketing presence of the media industries (usually coded in trade and popular discourses as “Hollywood”) that makes Comic-Con a unique space in which to examine a kind of corporeal convergence culture.
As much as it desperately needs a bigger venue, it might also be time to come up with a new name. Comic-Con does not accurately capture the range and diversity of events on offer.