In the final installment of this series on podcaster Bob Frantz and his venture Boneyard Industries, the frustration that comes with advertising and getting local listeners on board is explored.
Upon being released after his home station embraced a format change, radio personality Adam Carolla responded by creating a “network” of podcasts he could use to sell advertisers listeners in aggregate. Bob Frantz quickly looked to this strategy as a way to continue an over-the-mic career after the death of a ten-year radio career and recruited a number of friends and former broadcast buddies to populate the Boneyard Podcast network. Part two of a three-part post.
Is there any such thing as local digital media? Looking at the case of local podcasts, Tim Anderson argues that people indeed do, and always have, inscribed the local in their digital media creations.