Laura Schnitker writes about the importance of saving college radio archives, as college stations have the built-in resources to both save their materials and provide public access to them.
Can an Internet college radio station cultivate a local audience in today’s diffuse media environment? Some experience from Louisville’s Bellarmine University suggests that a local focus in an online context allows college stations to reach a variety of listeners who have community ties but who are presently located in far-flung locales.
By broadcasting exclusively online and abandoning space-based FM or AM broadcasting, college radio stations run the risk of losing the local focus that has been integral to the programming and operations of the campus and community radio sector.
Clear Channel has figured out how to profit from college radio. Can college radio survive its embrace?