Conflicted Coverage: ESPN and Johnny Manziel

ESPN reacted to Heisman-winner Johnny Manziel’s controversial return to college football with both praise and criticism. What message are they trying to send to viewers, and why is it important culturally as well as financially?


Locked In on ESPN

As the lights rose on a recent late night edition of ESPN’s SportsCenter, anchors Stuart Scott and Scott van Pelt grinned disingenuously, like desperate salesmen sampling crumb cake before demanding we sign for all eight units. ESPN had just wrapped…