Author: Andrew Zolides

Andrew Zolides (University of Wisconsin-Madison) researches highly physical media forms like live performance and digital games, focusing on the extra-textual elements that influence the final cultural product. He examines the industrial production of culture as well as physical, technological media apparatuses and systems, combining production studies and phenomenological approaches.

Conflicted Coverage: ESPN and Johnny Manziel

ESPN reacted to Heisman-winner Johnny Manziel’s controversial return to college football with both praise and criticism. What message are they trying to send to viewers, and why is it important culturally as well as financially?