While the issue is ostensibly about the negative portrayal of the Tea Party, Glenn Beck and WWE have taken advantage of the situation for publicity.
By now you’ve surely heard the news: Christine O’Donnell is not a witch. Merely scoffing at her response to this brouhaha, though, means passing up an opportunity to understand how she constructs herself and her appeal as a righteous outsider.
As the Republican Party careens off into the netherworld of nuttery crafted by right wingnuts, we must ask ourselves what role users of new media play in helping craft their appeal. Do they deserve the attention we afford them through our own actions employing new media/social media?