Tag: cable

Mediating the Past: Mad Men’s Sophisticated Weekly Get Together

While this media surge contributed to this season’s premiere becoming Mad Men’s highest rated episode ever, ratings are not really the point. Mad Men sustains AMC’s brand, providing a specific and prestigious visibility that extends beyond those who actually watch. Mad Men also offers viewers the opportunity to feel simultaneously nostalgic for and superior to a version of an earlier era, achieving a “sophisticated weekly get together of the people we dig and who dig us.”

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Comcast-NBC-U-OMG

It’s official: Comcast has purchased a majority share of NBC-Universal from parent conglom GE, owning 51% to GE’s 49%. Today’s New York Times reports that the papers have been signed and the deal has been made, though the purchase still needs to be approved by regulatory bodies–a process that could take up to 18 months.

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